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A pallet of cardboard cartons wrapped in clear film, in a bright loading bay with an open door onto a courtyard with an olive tree.

IndustriesWholesale & distribution

Wholesale & distribution: Orders at night, trucks at dawn.

Wholesale & distribution

Orders at night, trucks at dawn.

A distributor wins on details: the right price for each customer, the order that was not lost in a message, the truck that arrives when it is expected. We build the systems that keep those details, from the order to the signature on delivery.

Where the day gets lost.

In distribution, time is lost between the steps: on the phone, in a message, in copying, in waiting.

  1. The order

    “I sent it at eleven last night. Did you see it?”

    A portal and an app where customers order by themselves, and whatever arrives as a message or a voice note enters the system with no typing.

  2. The price

    “Is this my price?”

    Price lists, discounts and agreements per customer, the same in the portal, with the sales rep and in the ERP.

  3. The warehouse

    “Is it in stock, or will it be short?”

    Stock kept current from the ERP, reservations for every order and picking lists per route.

  4. The delivery

    “When is the truck coming?”

    Routes by area, an app for the driver with their stops, and a message to the customer with the arrival time.

From the message to the truck.

Amaxitos, a distributor in Thessaloniki from our study, takes orders from tavernas, hotels and shops, and not always in the same way. Choose one of last night’s messages and follow it all the way to delivery.

Amaxitos
One of last night’s messages

A taverna in KalamariaText message, 23:42

Καλησπέρα! Για αύριο: 2 τενεκέδες φέτα, 3 γιαούρτια των 5 κιλών, ένα κεφαλοτύρι και 4 λάδια πεντάλιτρα. Ευχαριστώ!

Translation. Good evening! For tomorrow: 2 tins of feta, 3 of the 5-kilo yoghurts, one kefalotyri and 4 five-litre oils. Thank you!

Recognised by the number

Customer
20431, A taverna in Kalamaria
Price list
Food service
Deliveries
Monday, Wednesday and Friday

A Noria study. Illustrative data.

Nothing is sent. Names, products and times are illustrative.

Tell us about yours

How we work with a distributor.

We start from one week of real orders and finish when the truck leaves without a single phone call.

  1. 01

    We measure the flow

    How orders arrive, who enters them, how many times the same thing is written down.

  2. 02

    We connect the ERP

    Prices, stock and customers come from where they already live, with no second entry.

  3. 03

    We open the portal

    First to a few customers who order often, then to everyone, each at their own price.

  4. 04

    We add the assistants

    For the messages and calls that will keep coming, because they always will.

Questions from distributors.

Not everyone has to change. The portal is for those who want it; messages, voice notes and photos of lists are read by an AI assistant and enter the system as orders. Where the assistant is not sure, it asks a person on your team.

Yes, through its interfaces. The ERP stays the source of prices, stock and customers; the portal and the apps read from it and write the orders back.

They are built from your data, not by hand. Each customer sees only their own codes and their own prices.

Their stops in order, what to deliver at each, and where the customer signs or the delivery is photographed. The app can also work without signal and syncs as soon as it finds one.

By the systems that connect, the number of customers and routes, and where we start. After a conversation we send a concrete proposal.

The other industries

We know these sectors best, but we do not work only with them. If your business is not here, we start the same way: with the questions your own clients ask.

Next industryMachinery & equipmentThe relationship begins after the sale.