Firms & professionals: Standing in front, order behind.

A law or accounting firm’s website has to answer what a client asks before calling: what exactly the firm does, who is responsible for what, and how an engagement begins. That means practice areas described precisely, the people with their roles, and a form that asks only what the matter needs. Behind the website sits a portal where clients send documents securely and follow the progress of their file.

Direction takes a few weeks. A new identity with its website usually needs two to three more months. A client portal or a connection to your software depends on what is already there. We agree the timeline in writing before we start.

Usually, yes. Your case management or accounting software stays where it is, and the form, the portal and the documents connect to it wherever it allows. If it does not, you find out during Direction, before you spend on anything else.

We design on the assumption that every document is confidential: encrypted exchange instead of attachments, access only for those who need it, storage in the European Union and a record of who opened what. AI assistants work only with what you allow them to, and nothing goes out without a person checking it. All of this is written into the data processing agreement we sign with you.

We start from it. We write without promises of outcomes and without comparisons with colleagues: what you do, how you work and who you are, with each person’s role. Where your professional body sets something stricter, that applies, and you approve every text before it is published.

Direction has a fixed fee, agreed in advance. After that, the proposal follows from what we decided together: pages and languages, document templates, portal and connections. You receive it in writing, with deliverables and timelines, before you commit.