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ServicesSEO & AI answers

Google now answers in words. Your page is lifted when it holds the answer.

Google AI Mode for businesses

Google now answers in words. Your page is lifted when it holds the answer.

In AI Mode people do not type two words; they ask their whole question, and Google writes an answer with links to its sources. Since 8 October 2025 this works in Greek, in Greece, as in many other countries and languages. Here is how Google chooses which pages to show, what changes for an online shop and a local business, and how to see whether it shows you.

Tell us about yours
8.10.2025
The day Google's AI Mode began answering in Greek for users in Greece, as a separate tab in Search and in the Google app.Google, 2025
2–3×
longer than classic searches are the questions people ask in AI Mode, according to Google. Shoppers describe their situation instead of typing keywords.Google, 2025
0
special files, markup or llms.txt are needed for a page to appear in AI Mode. It must be indexed and eligible to show with a snippet.Google Search Central
50 bn
product listings sit in the Shopping Graph that AI Mode recommends products from; more than 2 billion are refreshed every hour.Google, 2025

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One question, many searches behind it.

AI Mode is Google Search as a conversation. People type, speak or show a photo, get an answer written by AI with links to its sources, and carry on with follow-up questions. It sits in a separate tab in Google's results and in the Google app for Android and iOS.

Behind every question Google runs what it calls query fan-out: it splits the question into subtopics, searches for each at the same time and combines the results into one answer. A question like “family hotel on Naxos with a pool near the sea in June” becomes many smaller searches, and each can bring up a different page.

When Google is not confident about an answer's quality, it simply shows links, like classic search.

  • AI Mode

    A separate tab, a conversation with follow-ups, many sources behind each answer.

  • AI Overviews

    The short summary above classic results on many searches. Fed by the same systems.

  • Classic search

    The ten links are still there, and they still bring most visits.

Google is not looking for something new. It is looking for the best answer.

AI Mode rests on the same ranking and quality systems as classic search. To appear as a source, a page must be indexed and eligible to show with a snippet. Google says plainly that there are no other requirements, no special optimisation, no AI files and no special schema.

What changes is the kind of question. Because people describe their whole situation, the page that wins is the one that answers exactly that, with something not found elsewhere: your own experience, your own data, a clear point of view. Google writes that commodity content, generic lists of tips, adds little.

  • Unique content

    Written from what you know about the subject, not a summary of what others already say.

  • No page per variation

    Pages mass-produced to catch every variation of a question may break Google's rules on scaled content. The systems understand synonyms.

  • Readable text

    What matters in text, not only in an image or a PDF; internal links; a page that loads fast.

  • Images and video

    Google recommends high-quality images and videos that support the text of the page.

For products, the source is your catalogue.

When a question is about buying, AI Mode recommends products from the Shopping Graph, Google's catalogue of more than 50 billion listings. Google writes that Merchant Center feeds help your products and services show both in AI responses and in other results.

So a shop is judged by the quality of its feed: full titles, attributes in fields, correct price and stock, good images. Buying inside Google itself (agentic checkout) and virtual try-on were announced for the United States.

  • Merchant Center

    Your feed is the source for AI Mode, Google Shopping and free listings.

  • Ads in AI Mode

    On 28 October 2026 Google expanded them to ten markets, with Brazil, Mexico and the UK planned for the fourth quarter. Most of Europe, Greece included, is not yet listed.

  • One catalogue everywhere

    The same data feeds marketplaces, Google Shopping and the AI assistants that buy for the customer.

For a local business, its profile speaks first.

A hotel, a clinic, a garage or an office appears in answers for “near me” and for a given area from two sources: its Google Business Profile and its website. Google places Business Profiles next to Merchant Center as the way to make your services visible in AI responses.

The profile needs the same details as the site: hours, services, area, phone, photos. When the two disagree, the answer may take the wrong one.

  • Business Profile

    Up to date, with categories, services and hours, and reviews from real customers.

  • The website

    One page per service, with the questions you really hear and your answers.

  • Calls from Google

    AI Mode can phone businesses to ask about prices or availability. Today this works in English only.

Search Console shows whether Google recommends you.

Visits from AI Mode and AI Overviews count with all of Search, in Search Console's Performance report, under “Web”. Since 31 August 2026 every site also has a separate “Generative AI” report: it shows how many times links to your pages appeared in AI Mode and AI Overviews. It does not show clicks.

The same settings let you take the site out of AI Mode and AI Overviews without changing its position in other results. For a business that wants customers, it rarely makes sense.

  • Generative AI

    Impressions by page, country, day and device. It shows which of your pages Google uses as sources.

  • Performance, Web

    Clicks and impressions for all of Search, AI Mode included.

  • Once a month

    Your customers' own questions asked in AI Mode, to see who is recommended and why.

So that AI Mode finds you.

In the order that matters. Most of it improves classic search too.

  1. Check in Search Console that your important pages are indexed and carry no nosnippet.

  2. Check in Search Console's settings that the site takes part in “Search generative AI” features.

  3. Write down the whole questions your customers ask, as they say them, and answer them from your own experience, on pages you already have or a few new ones.

  4. For products: Merchant Center with full titles, attributes, and price and stock that stay current.

  5. For a local business: a Business Profile with the same details as the site, and reviews from real customers.

  6. Add images and videos that explain, not only decorate.

  7. Keep structured data identical to the visible text of the page.

  8. Open Search Console's “Generative AI” report once a month and see which of your pages Google uses.

We put you in Google's answers. With pages worth quoting.

AI Mode needs no tricks; it needs the website that best answers the customer's question, and the data that confirms it. That is what we build in Noria's SEO and GEO work: from the technical audit to the content, the catalogue and the business profile.

  • Technical audit

    Indexing, snippets, speed, internal links, structured data, and Search Console's AI settings.

  • Content from real questions

    We gather what your customers ask and write the answers with your own experience, on pages worth quoting.

  • Catalogue and profile

    Merchant Center for products, Google Business Profile for your area, with the same details everywhere.

  • Monthly measurement

    The Generative AI report, visits from search, and the same questions asked in AI Mode, ChatGPT and Copilot.

Start with usPart of SEO & AI answers

The questions we hear most.

It is Google Search as a conversation: people ask their whole question, get an answer written by AI with links to its sources, and continue with follow-up questions. It sits in a separate tab in the results and in the Google app.

Many: Google's help page lists countries in every region and dozens of languages. Greek, for example, has been supported in Greece since 8 October 2025.

With the same ranking and quality systems as classic search. It splits the question into smaller searches (query fan-out) and shows the pages that best answer each. A page must be indexed and eligible to show with a snippet.

No. Google writes that no special files, markup or optimisation are needed for AI Mode, and that Google Search does not use llms.txt. Structured data still helps classic results when it matches the visible text.

AI Overviews are a short summary above classic results. AI Mode is a separate tab with a longer answer, where people keep asking. Both count in the same “Generative AI” report in Search Console.

In Search Console's “Generative AI” report, available to every site since 31 August 2026. It shows how many times links to your pages appeared in AI Mode and AI Overviews. Clicks are counted with the rest of Search, under “Web”.

In some markets. On 28 October 2026 Google expanded ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with Brazil, Mexico and the UK planned for the fourth quarter.

Through Merchant Center. AI Mode recommends products from Google's Shopping Graph, fed by shops' product feeds. Full titles, attributes, correct price and stock make the difference.